In this business tv show, emerging markets expertsStephen Philips, Chief Executive of the China-Britain Business Council, Ian Coleman, Partner, Head of emerging markets, PricewaterhouseCoopers UK, and Chris Runckel, President of Runckel and Associates, talk about the best ways to approach research, and what you need to know in order to make the right choice. Ian Coleman: People often ask me what is the next hot destination and the next hot emerging market and I don’t think there’s a simple answer to that. Why? Largely because of something I said earlier about the need to balance risk and reward. Stephen Philips: I think the only test is getting your backside on a plane and going and kick the tyres and explore the markets having done your research. Ian Coleman: I think first of all I would say research, research, research and that’s tips one two and three. There is a general perception that I think people have that business conducted in emerging markets is not quite the same as it is close to home. That can often transcend into a perception that an emerging market players are some how less intelligent. That they are less honest and I think you’ve got to suspend those prejudices and research and find out the detail of what’s going on, on the ground in those markets. Chris Runckel: Well the first thing that we suggest is not to go into this with any pre-conceived notions. Leave everything open. Often we have companies who say to us we want to go to China or we want to India …

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